SEO mistakes that can throw your business off game

Businesses rely on search engine optimization to generate traffic and bring visitors to websites. Not only SEO helps in ranking better in SERPs, but it also helps in increasing conversions and sales. But, what most business owners don’t know is that some simple SEO mistakes can throw their business off game. Some of these mistakes are –

Not using proper keywords – It is a common search engine optimization mistake that people make. Using improper or irrelevant keywords may generate traffic but it will be all in vain. You cannot turn this traffic and these visitors into conversions or sales. It is essential to use relevant and proper keywords.

Avoiding local SEO – Local search engine optimization has become a big part of SEO in past few years. Avoiding this can be a big mistake that you must avoid at all costs. Pay attention to this aspect and make the most of your SEO campaign.

Content related mistakes – Avoid content related blunders since it can lead your website to penalties.

To avoid above mentioned search engine optimization mistakes, you must hire a professional SEO company such as Soft System Solution.

SoftSystem Solution is an accomplished IT company based in New York. Firm has vast experience in working with businesses of all sizes including start-ups to fortune 500 companies. Firm offers many web solutions in fields like digital marketing, web designing & development, CMS, Panda & Penguin recovery, mobile app development for both iPhone and Android etc.

Custom iPhone applications –Best way to increase the sales and revenues

Mobile applications play an imperative role to run a business. There are millions of iPhone users residing in United States of America, who makes use of mobile applications as an asset. Moreover, numerous businesspersons are making use of custom mobile apps that are developed by IT developers like soft system solution.

Therefore, it is advisable for the businesspersons to make use of custom iPhone apps to get following benefits –

Extended customer base – by making use of custom iPhone apps, you will get to extend the base of the customer. Moreover, there are many chances of increasing the possibility of sales and increasing your business value.

Easy access to clients – iPhone apps have assisted many businesspersons to reach numerous clients in the same organization. Other than this, the loyal customers get an advantage to seek numerous benefits like discounts, and building up strong relationship and much more.

Increased sales and revenue – the most important advantage that iPhone app provides to the businesspersons is that it helps to increase sales and profits by drawing attention of more and more clients.

Soft System Solution is an IT based company from New York. This IT firm provides web services in mobile application development, website design & development, digital marketing and many more. Company has earned a name for itself in industry with its top-quality web solutions.  http://www.indiamart.com/soft-system-solution/

Did you know these main factors behind slow website loading?

Loading time of your website plays crucial role in its overall reputation. Therefore, if it loads slowly, you must find the causes and get them fixed without any further delays.

SoftSystem Solution is a renowned IT firm that provides wide range of web services that includes web design and development, mobile app development, and Internet marketing. The firm has hired experienced web designers and developers to deliver flawless websites.

To ensure that your site has a good loading time, keep an on the following factors-

• Using non-optimized images can be a main factor behind slow website loading, which is why it is essential to use optimized images that enable you to reduce size, type, and quality of the images.
• Usage of flash may look nice, but you must remember that it is bulky and can make loading of your site slow. Thus, minimal use of flash is suggested, as it’s not suitable for mobile devices either.
• Using bulky code is another main factor that contributes in the slow website loading. The biggest a file is the more time it will take to load, thus you must use work on it to ensure better site loading. https://www.youtube.com/user/softsystemsol

What are the Ultimate Benefits of Online Reputation Management?

Online reputation management is a process that includes monitoring the reputation of a firm or individual on the web. It is an important aspect, as it takes years to build the reputation, but takes only few minutes of mistakes to spoil all the credibility. Therefore, it is extremely important to ensure that you stay proactive and manage your online reputation to enjoy numerous benefits that it has to offer.

SoftSystem Solution is one of the most reputable IT firms that have handled numerous reputation management campaigns for both individuals and businesses. The firm uses reliable reputation management tools and proven techniques to achieve desired outcomes.

If you have not used reputation management, you must go through the benefits given below to understand the benefits it can offer.

• Regular monitoring helps businesses to enhance customer experience and make required improvements accordingly. Improved customer experience also plays significant role in brand enhancement.
• Usage of monitoring tools allows businesses to monitor all information that has been posted about them. It allows them to control or prevent negative information before it goes viral.
• Reputation management includes usage of numerous techniques and software’s that help businesses to achieve top search rankings and reach new potential customers in the market.  https://www.pinterest.com/softsystemsol/

Few Ultimate Tips to Ensure the Success of Your New Mobile App

Today majority of the people use smart phones to perform numerous activities. In such situations, it becomes essential for businesses to have strong presence on mobile with a business mobile application. However, to make it a huge success, it is important to avoid few crucial development mistakes.

SoftSystem Solution is a renowned IT firm that has worked on many mobile app development projects for different platforms. Experts of the company always develop unique and flawless apps to ensure that it offers clients maximum ROI.

To ensure success of your mobile app development project, always keep your focus on the following factors that are extremely vital.

• Mobile app development has become a competitive arena, which is the reason you need to select its development platform with special caution. Remember, wrong selection can cost you plenty of time and money.
• Testing of the app is crucial aspect and you cannot afford to ignore. Testing is an integral part of the development to ensure that your app is free from bugs and errors. Hence, it is vital to test the application on different devices before its launch.
• You should not ignore the feature of analytics, as it enables you to make data driven decisions for the development procedure. It also enables you to check active app users, bugs or crashes and its retention rate that play key role in overall success of an app. https://foursquare.com/v/soft-system-solution/50b33fce7ab48dcf859b19f1

Why you need an experienced IT company’s help for Google Panda recovery?

Panda is an algorithm update that is released by Google to enhance user experience on search engine. It was first released in February 2011. Till September 2014, there have been 27 updates in algorithms. Panda updates target low-quality websites and encourages quality content in search engine results.

However, many business websites suffered ranking loss with Panda updates. To regain high ranking in result pages and optimize website, it is important to hire an experienced IT company. Soft SystemSolution is a New York based IT company that provides penalty removal and recovery services for Google Panda and Penguin algorithm updates. Company also offers services in web designing & development, digital marketing, creative services and mobile application development.

Every Panda update targets websites with poor quality or duplicate content and keyword stuffing etc. That is why, an experienced IT company works on:

• Duplicate content of client’s website
• Identify low quality content
• Replace poor content with original, high quality and optimized content
• Generate analytical reports on the fall of organic traffic
• Complete analysis of client’s website with Google Webmaster Tools
• Recommend removal of unnecessary or problematic web pages
  
  

With above mentioned actions, an experienced IT company can help clients in regaining lost ranking and penalty removal. Soft System Solution has gained a reputation in Panda recovery services by getting high rankings not only for client’s websites but also for itself. Follow us on Google Plus

How Penguin 3.0 Update caused a stir in IT Industry?

In October 2014, Google launched its new Penguin 3.0 Update, which caused quite a stir in IT industry. This update came more than a year after the last one in 2013. Its impact was seen in search result. Many websites gained immediate high ranking in result pages while some others faced Google penalty. Many websites recovered from previous Penguin releases.

There is not particular date declared for this Penguin Update, because Google claimed that its release is spread over weeks. However, it was launched to fight spam and violators of guidelines. In few days of its existence, Penguin 3.0 Update has impacted 1% of US/English queries. However, this smaller update is not complete yet. It is still working on algorithm, bad backlinks, and data. According to Google’s Pierre Far, it will continue to roll out worldwide for the next few weeks.

Soft System Solution is keeping a sharp eye on every new Penguin, Panda update. This New York based IT company provides Google Panda and Penguin recovery services. Follow us on Google Plus for more updates.